A survey by RBC Wealth Management shows increasing investor sentiment around impact investing.

The survey includes 1086 responses from RBC Wealth Management US clients that includes high net worth clients with investable assets of $1 million or more.

The survey shows that impact investing is now more attractive to respondents than in previous years, with 63% being interested in applying impact investing to their current portfolios versus 49% in 2023. Investment performance and transparency issues are their top two concerns as potential barriers to responsible investing.

Kent McClanahan, Head of Responsible Investing at RBC Wealth Management, said, “More than half of our clients are interested in responsible investing, so it’s important for advisors to be ready to talk about it to help clients make more informed investment decisions. Clients want to know what their money is doing on topics that are important to them. They want to understand what their impact is and how that affects their returns and they want access to all information – including ESG data – to construct investment portfolios that reflect their values and financial objectives.”

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