72% of investors willing to pay more for ESG

PwC Luxembourg says that 71.9% of European institutional investors are willing to pay a premium for ESG products.

With the release of its European ESG interactive dashboard, PwC has also said that European-domiciled ESG assets are set to reach between EUR 7.4tn and EUR 9.0tn by 2025, accounting for between 46% and 56% of total European mutual fund assets; up from 37% in end-2021. They also say that European institutional investors are demonstrating increased willingness to pay higher fees for ESG products, with 71.9% of those surveyed being agreeable to paying a premium on ESG products.

While 42% of Investors currently allocate over 30% of their European AuM in Article 8 funds, this figure is set to increase to 68% in the coming 12-24 months.

The new interactive ESG dashboard is designed to support European asset managers to expand their ESG operations and gain an accurate view of investor demand and market developments.